Gloria Jeans

The Retail Food Group ( RFG ) has had an annus horribilis. Once a market darling, shareholders have seen the company’s value decimated. The onerous franchise model promoted by the firm has been damaging to franchisees and left many distressed, both financially and emotionally. The unsustainability of that model has forced the company to embark on a review of operations. Captured in that review is Gloria Jeans which is undertaking a make over from staid franchisee to state of the art franchisee. Shades of Starbucks ? They recently took a healthy amount of real estate at MICE to launch Gloria Jeans v 2.0. with updated branding and packaging and machinery. Doth a La Marzocco Linea and Mythos grinder specialty coffee make ?

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